Delivery Agent secures A round funding
Delivery Agent, Inc. has closed on $5.5 million in Series A funding through Worldview Technology Partners and Cardinal Venture Capital. The company describes itself as the leader in "shopping-enabled entertainment." Delivery Agent is an interactive commerce provider for the entertainment industry that enables viewers to purchase product placements in entertainment content. Mike Fitzsimmons is CEO. VCs on the deal were Chris Hadsell of Cardinal and Pete Goettner of Worldview.
The company's patent-pending Just Seen On™ technology allows production companies to digitally catalog product information at the production level. At the consumer level, the Just Seen On platform enables viewers to search for and purchase products that they see on screen. The company has commerce agreements in place with top television and cable networks, and its solution is seen as a potential cure for the rampant ad-skipping that is plaguing television advertising.
Cathy Kirkman is a partner at Wilson Sonsini Goodrich & Rosati in Palo Alto, California. Her practice focuses on intellectual