Law.com article on lawyer blogging

I was interviewed recently by Ari Kaplan of Law.com for an article on lawyer bloggingAri got a great quote from Doc Searls that was right on point:

"Lawyers are ahead of most professions because they're trained to write and they're trained to think out loud, which is a lot of what blogging is about," says veteran blogger and co-author of "The Cluetrain Manifesto," Doc Searls

My point in the article was that if business people are reading blogs for business intelligence, shouldn't lawyers be tapped in as well, at least as readers to know what's going on, but also potentially as contributors to add value to the conversation.

"Kirkman's point is supported by a Harris Interactive / Makovsky & Company State of Corporate Blogging Survey released in early May. It revealed that corporate executives are reading blogs, possibly more often than their lawyers think."

Of course since you're reading this on a blog, we're preaching to the choir.

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