We attended Entrepreneur 27's Women 2.0 conference today in Mountain View, which focused "on women entrepreneurs making extraordinary leaps in the technology world."
The organizers of the conference, Shivany Sopory, Wen-Wen Lam, Shaherose Charania and Angie Chang, did a tremendous job -- it was 3 hours long: first hour, interactive discussion groups, second hour, entrepreneur panel, and third hour, lunch. Perfectly done for great content and connecting with others sans exhaustion or need to duck out early and miss the buzz of the event.
We led a roundtable discussion on developing your professional profile or brand. We talked about defining a concise sound byte about who you are and what you do, and brainstormed about concrete steps to engage in your relevant community and become an active participant. This included adapting one's vision of work, and schedule, to make time to participate in your industry area.
One theme that developed was inserting oneself into the conversation -- whether in a meeting, event, or industry network. Over half the participants had their own blogs and viewed them as an effective way to communicate and connect with others. There was also talk about "un-branding", in terms of not purposefully seeking to create a brand, but rather to allow one's authentic self to come forward through one's blog or otherwise.
Other discussion leaders were:
Patricia Nakache, Trinity Ventures
Eve Phillips, Greylock Ventures
Indu Navar, Serus
Carol Sands, Halo Fund / Angel Forum
Elizabeth Bastiaanse, OQO
The main event was a terrific panel of women entrepreneurs, including:
Mary Hodder, Dabble founder
Jessica Hardwick, SwapThing founder
Elaine Wherry, Meebo co-founder
Sandy Jen, Meebo co-founder
Joyce Park, Renkoo founder
Emily Chang, IdeaCodes co-founder
Here are our notes from the conference:
1. What is different about your approach?
Mary Hodder: We have engaged in extensive usability studies, rather than just staying up all night and building something. Dabble wants to appeal beyond our ubergeek circle, to those who have never heard of Flickr. We put usability into our coding cycle, so we code for one week and the next week do usability testing. We hope this becomes normal in terms of best practices.
Jessica Hardwick: We talked to over 6 thousand users and then built the product. Also we looked at what went wrong in Web 1.0 to learn from that.
Elaine Wherry: We built on what's out there -- don't reinvent the wheel if there is open source that makes sense to use.
Joyce Park: One difference from before is now web developers are founding companies.
Emily Chang: You don't need the overhead you did before. You can market yourself through writing and blogging.
2. Is there a Web 2.0 bubble?
Mary Hodder: I think we're in a bubble. Last time, at the end of the bubble, there were no parking spots, no apartments, it took forever to check out at the grocery line. We're not at that point. But you see Dave Hornik's post on the Web 2.0 list with all these new companies, including all these video hosting sites. We'd like to partner with them, but how many do you need?
Jessica Hardwick: We are absolutely in a bubble -- people are doing a "me too" thing. Anytime you see ideas getting funded that don't really make sense, and when you see VCs without past expertise jumping into the consumer Internet space, you have to wonder.
Sandy Jen: It's an entrepreneurial bubble. But don't let labels get in the way. Don't let what people say is a bubble stop you.
Joyce Park: A bubble is a negative way to spin a positive phenomenon of rapid evolution. A lot of companies in the Web 1.0 period didn't fail, they just lost market cap. Their products are still out there. These are times when you can experiment, when the business climate will support it. In this environment, make a lot of bets on smaller ideas and let them fight it out in the market place, versus trying to boil the ocean.
3. How easy is it to get funded?
Mary Hodder: We are seed funded. Our event is building the product, versus getting the funding. However we have had VCs come to us and have received term sheets without seeking it. It's definitely a seller's market. Compared to 5 of 6 years ago, since costs are about 1/10th, you don't necessarily need to take a lot of money.
Jessica Hardwick: If you can't get money from friends and family, you probably can't get it from people who don't love you.
Elaine Wherry: During Web 1.0 you needed a vision. In Web 2.0 you need a product.
4. What is unique about being a woman entrepreneur?
Mary Hodder: The way women are socialized helps with open and inclusive communication styles, in consensus-building. However you can't worry too much about people's feelings, you have to be able to get over that and move, make a decision. You need to have confidence and be a leader.
Joyce Park: The VC community selects for extremely aggressive people. Some of the guys in the community project ultra-confidence. So this process of selection may go against women, if you are young and they don't know you, and don't have a long-standing reputation like Mary.
Mary Hodder: It can be good to have a partner or co-founder who can speak up for how great you are, as it is harder for us to self-promote. Often at conferences it's he who yells the loudest who is thought of as having the best ideas.
Jessica Hardwick: The old boy's club is alive and well, and if you're female you can't become a boy. But you can create your own network.
Elaine Wherry: It's a male-dominated industry. We're used to being among just 3 or 4 women in a computer science class. The only place it may be an issue is when people think it must have been easier to do the development work that we did because we're female, when actually we've solved something quite challenging.
Mary Hodder: We have 50% women engineers. We do communicate in different ways, and care about different things, and we think this makes the product better. Guys will name it and criticize it and move on, not taking it personally. So women need to get over being criticized.
Joyce Park: Many male engineers are unleashing their "inner cuteness" in terms of their work on Web 2.0 design.